Company Biography and
Resumes
Exsell Sales Associates was incorporated in January 1986 by Stanley Kubota and Shirley Ann Kubota, primarily for the purpose of selling data, telecom, & fiber optic equipment and supplies, targeting the Southern California and Hawaii territories. The name Exsell was derived from "Excellence in Sales and Marketing".
The company grew to include six outside sales engineers, one inside technical sales support person, one telemarketing specialist, a sales secretary, bookkeeper, with Stan Kubota as President and Sales Manager and Shirley Ann Kubota as Secretary/Treasurer and Office Administrator.
In October of 1989, with a merging of product lines represented along with staff, between Exsell, A Datacom Solution (ADS)and Ward/Davis Associates, a new company was created called Ward/Davis Communications. Ward/Davis Associates provided top management and sales management functions. At this time Exsell continued on with a smaller staff to provide continued support to existing customers and changed its direction toward a distribution/VAR organization.
The change included Shirley being named President and a stronger focus on fiber optic equipment and supplies along with supplying various LAN and WAN type of equipment sales. In addition, other services were offered such as fiber optic splicing and testing, training, and consulting services on fiber optic projects.
Presently there are 4 full time staff members on board, with other former employees on call as needed for fiber optic projects. Shirley is responsible for the entire administration of the company, and handles all inside sales functions including pricing, purchasing, vendor negotiations, and all day to day operations. Stan is responsible for outside sales and classroom training.
Paul Raine joined Exsell at the end of December 1995, and Kevin Kubota in March of 1999 (he had previously worked part time on installation projects for Exsell). Other former staff members who have extensive fiber optic backgrounds with over 10 years of experience, are also available for technical consulting services and special projects on our fiber optic training, testing and splicing projects. Ed Marg joined the company as a sales representative in 2002.
Exsell opened a sales and support office in Honolulu, Hawaii in June of 2002. It is staffed by Reed Ferguson and Stan on a part time basis.
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Manufacturers and
Customers References List
Splicing, Testing and Training
June, 2000
- Optical Cable Corporation (OCC), Roanoke, VA
- Luke Huybreich, Ntl Sls Mgr, Ted Leonard, Wstrn Rgnl Mgr, 800-662-7711
- Fiber optic technical knowledge, consulting, field services, testing, etc; 13 years.
- EXFO Electro Optical Engrg., Quebec City, Canada
- Louis Metoyer, Ntl Sls Mgr, 972-907-1505
- Technical capabilities for testing of fiber optic systems using OTDR's, powermeters, light sources, etc.; 14 years.
- Alcoa Fujikura, Ltd., Spartanburg, SC
- Craig Leyers, Wstrn Rgnl Mgr, 925-513-3509
- Technical capabilities for fusion splicing of single fibers or ribbon/mass fusion splicers; technical assistance for specialty cable installation, ADSS, OPGW, etc.; 12 years
- Tektronix, Beaverton, OR
- Ron Liebert, Rgnl Sls Mgr, 800-852-4043 x4754 voice mail
- Technical capabilities fiber optic test equipment, copper test equipment, video test equipment, general test and measurement; 5 years
- Preformed Line Products (PLP), Cleveland, OH
- Bob Whampam, Prod. Mgr., 404-428-6023; Charles Ball, Wstrn Rgnl Sls, 909-949-0661
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- Prime reference for fiber optic technical capabilities and knowledge; field, on the job technical skills; 1987 through present
- Kingston Constructors, San Francisco, CA
- Marty Gillman, VP, 650-697-3977
- San Francisco Muni Rail Project, 1998; Emergency Radio Project, 1999; Consulting services, installation, splicing, troubleshooting, testing and repair of fiber optic cables in train tunnels, jail, Moscone Center, SF;
- City and County of Honolulu, Dept. of Transportation, HI
- Don Hamada, Director, 808-527-5002
- Numerous large contracts for State of Hawaii/Federal Govmt/City and County transportation projects (1987 through current); training services for City and County construction crews teaching installation, splicing, testing and troubleshooting; continuing engineering and technical support
- Lynch Communications, Riverside, CA
- Dan Lynch, President, 909-786-0474
- Metropolitan Water District, City of Anaheim, Cox Cable and numerous other projects; supplier, training, technical consulting and support; ongoing since 1994
- GTE of California, Thousand Oaks, CA
- Fred Fleming, Sr. Administrator, 805-372-8289
- Fiber optic technical capabilities, installation, testing, training, splicing; 15 years
- Telecable Systems, Kailua-Kona, HI
- Sid Mizukami, President, 808-329-2480
- Supplier, technical consultant and support, training; numerous joint projects for major customers such as State of Hawaii, HTS and DOE, military installations, CATV (Jones, Chronicle, Kauai, Sun, Garden Isle, etc.), GTE Hawaiian Tel, etc., major hotels; ongoing since 1991
- Axxis Network & Telecom, Woodland Hills, CA
- Hassan Hashshimian, Owner, 800-722-9947
- Major installations at several Metropolitan Water District facilities, Los Angeles Police Department; numerous joint projects as supplier, fiber optic technical consultant with field support, training on splicing and testing; on going since 1994
- Obie/Westsun, Los Angeles, CA
- Bob Patrick, Project Manager, 213-743-3835
- Staples Center, Los Angeles, termination and testing of fiber optic cables installed throughout the new arena for video and voice communications; consulting and troubleshooting services; 1999
- INTEC (formerly ISTC), Pearl Harbor, HI
- George Briggles, Branch Head, 808-653-0335
- Contractor to other military branches for communications network installation and training around the Pacific Rim and Hawaii; Supplier, fiber optic training services, technical consulting assistance for numerous projects in Guam, Japan, Korea, Diego Garcia, etc.; on going since 1992
- Kaneohe Marine Corp Base, Kaneohe, HI
- Ms. Evelyn Flores, Project Coordinator, 808-257-6010
- Basewide fiber optic network cabling project; supplier, fiber optic training course, technical assistance, 1996/97;
- Mangan, Inc. & UNOCAL Indonesia, Los Angeles, CA
- Dick Mangan, President, 310-835-8080
- Troubleshooting and repair of damaged fiber optic cables in Jakarta, Indonesia; 1997
- University of Hawaii, Institute for Astronomy, Honolulu, HI
- Ms. Pui Hin Rhoads, Project Manager, 808-956-9718
- Adverse conditions fiber optic splicing and testing at 14,000 ft altitude to connect FDDI LAN ring and telescopes for all existing and future observatories; 1991 through 1995
- Energy Management Engineering, La Verne, CA
- Glenn Burleson, Proj. Coord., 909-593-2594
- Supplier, splicing and testing at McCarron Airport, FAA installation Las Vegas, FAA Van Nuys Airport CA, and Burbank Airport, CA; 1994 through present
- City and County of Honolulu, Data Systems Department, Honolulu, HI
- Alvin Sunahara, Manager, 808-527-5830
- Two 3 year contracts for supplying fiber optic cables, equipment, and supplies; 1987 through 1993; on going relationship for equipment and supplies
- Numerous other references and projects, including;
- Military:
- Public Works Center, Pearl Harbor, HI; CINCPACFLT, HI; PMR Barking Sands, HI; Hickam AFB, HI; USArmy, Ft. Shafter, HI;
- Others:
- State of Hawaii, ICSD; State of Hawaii, Judiciary; GTE Hawaiian Telephone, Honolulu, HI; GTE Government Systems, Thousand Oaks, CA; COM Services (California State University, Fullerton); Oceanic Cable TV, Mililani, HI;
Exsell's Products
- Fiber Preparation/Cleaving Kit
- Cable entry tool, buffer tube cutter, jacket knife
- Fiber stripper, cleaver, cleaning alcohol, Kimwipes, connector cleaner
- Fiber Optic Connector Cleaner Kit
- No chemical cleaners, inspection scopes
- Adapter cleaner "swizzle sticks"
- Mini-Serial/Parallel Printer Kits
- Single page, field portable, serial or parallel
- Compatible with any printer port interfaces
- B/W, Color, 8 x 11 1/2 page size
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Background Information on Key Personnel
Shirley Ann Kubota: A high school graduate with one year at the University of Hawaii, Shirley has continued her education with on the job training as well as various courses over the years to add to her capabilities in managing her own business. Her work experiences from dental assisting and bookkeeping for 4 years from the age of 16 in Honolulu, HI to handling millions of dollars in cash, negotiable bonds, stocks, and issuing checks to clients as cashier for Walston & Co., a stock brokerage firm in 1965-1966.
She left her job to move to California with Stan and spent the next several years raising their two children. During this time, Shirley worked for the West Covina Unified School District from 1969 through 1975 as a Parent Education Aide, at the same time working for Stan in building and developing Interface Technology, Inc.
She was responsible for the entire bookkeeping, secretarial, and office administration for the company. The company grew to a point where a replacement was hired to allow Shirley to pursue other interests. Shirley was hired as a Credit Union Branch Manager for Cutter Laboratories in West Covina, CA. and served from 1978 through 1982.
She retired to spend more time with her daughter who was involved in school activities that required constant transportation and parent participation. She served on the Board of Directors for many non-profit organizations including Jr. All American Football, Youth Baseball, Girl's Basketball League, ESGV Japanese Community Center (over 8 years) and assisted many of them by implementing procedures and re-organizing their finances.
In 1984, a business management franchise for Orange County was purchased and Shirley assumed the President position and became involved with managing the staff. During this same period a software marketing company, Softnet Systems, was started and Shirley also managed its staff. The software company was closed in 1985 while the business consulting franchise continued on till 1987.
Shirley assisted in the formation of Exsell Sales Associates in 1986, and was primarily involved in the entire office management. She continued to increase her capabilities with her quick learning ability and has become very knowledgeable in fiber optics technology through numerous technical staff training, plant visitations, and projects.
Stanley Kubota: Over 35 years in the electronic industry in test and measurement with the last 14 years primarily focused in the "communications" arena of data, telecommunications and fiber optics.
A 1966 graduate of the University of Hawaii witha Bachelors degree in Electrical Engineering, Stan left Honolulu to work for the Federal Governmment as a project engineer at the Pacific Missile Range in Point Mugu, CA from 1967 through 1969, developing black box technologies used in Navy radar systems.
He left to begin working with Honeywell Marine Systems Center in West Covina, CA from 1969 through 1976. He quickly moved into a supervisorial position in the development engineering group, where digital systems for radar, sonar, and flight simulator products were developed.
Stan co-founded Interface Technology, Inc., a manufacturing company with products in digital testing in 1976. The company was sold in 1980 to Dynatech Corporation. Stan continued on board as VP of Sales and Marketing, bringing the sales of the division up to $15M before leaving to start Exsell Sales Associates at the end of 1985.
Stan has continued his growth of technical knowledge through his constant material research and training. He possesses an exceptional ability to combine his technical knowledge with problem solving and people oriented capabilities and fitting the proper products to a customer's requirements.
He has supported and contributed many of his skills by volunteering his services to many community organizations. He was one of the co-founders of the LA Youth at Risk Program and supported their fund raising activities by traveling and doing financial fund events for the Breakthrough Foundation for many years, as well as, running the LA Marathon to raise funds. Stan served on the Board of LEAP (Leadership for Asian Pacifics) which brought educational programs to the minority communities. He also served on the Board for the East San Gabriel Valley Japanese Community Center for several years.
Stan has also kept his hands in other endeavors attempting to kick start other entreprenurial efforts. In 1994 he was one of the co-founders of Pacific Information Exchange, Inc. an Internet Service Provider company based in Honolulu, HI. He co-founded Pacific DirectConnect, Inc., a high speed wireless and DSL full service Internet company also based in Honolulu in 1999. In 1998 along with Shirley and Exsell he also fostered the partnering with Honolulu Electronics (Mel and Geri Teruya) to form Hawaii Technical Representatives, Inc. (HITechRep).
Paul Raine: Over 17 years with GTE, California, starting in 1978 as a fleet maintenance technician, installation and repairman, and cable splicer. Beginning in 1984 he was trained to work as a fiber optic splicer and tester. In 1989, he was selected to work on GTE's "Fiber to the Home" Project, in Cerritos CA. This was the first project of it's kind in the USA.
Paul's responsibilities included working with all vendors to develop install and maintain the fiber optic cabling and systems for the Cerritos Project. He was responsible to field test many major manufacturer's prototype equipment for evaluation prior to these equipments being sold as a product out to the general industry.
He has provided hands-on training and technical support on fiber optic products that have gone through GTE's tough standardization processes. He has been awarded many GTE company award and certificates for his technical skills and capabilities. Paul has also studied and passed the California State Contractor's Licensing examination on behalf of Exsell and now holds a valid C7 Low Voltage Wiring Contractor's License.
Paul has and is serving his community as a high school advisor for Youth Activities at his church, organized and is coordinator of the adult and youth sports programs for the community churches, Member of the Board of Trustees at Lakewood Community Church, volunteers his services by providing technical assistance for installation of sound systems, telephone systems, computers, etc. for a number of churches in the community.
Kevin Kubota: Joined Exsell full time in March of 1999 and had his training as a part time employee for Exsell since 1997. He is a 1987 graduate of UC San Diego, Revelle College, with a Bachelors degree in Communications. He is a member of the Film Workers Union and has been working in the film industry as a production sound technician for over 12 years. While his film credits are numerous, he is skilled as a fiber optic splicer and test technician. Kevin is also honing his skills in the PC and local area networking arena for Exsell.
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